Style Group was in need of a brand refresh. Originally designed in the 1980s, the corporate identity had become tired and fragmented. Cross-selling opportunities were being missed as potential customers failed to see the connection between various segments of the group.

Although dated, the existing logo still enjoyed huge recognition locally. Our challenge was to introduce consistency without losing the brand equity that had been built up over many years.

The logo was restyled and a suite of sub-brands developed. A consistent visual language was applied to advertising, print material, vehicle livery and signage.
A new website was developed and a PR campaign put in place to ensure that positive stories about Style Group reached a wider audience.