Responding to a targeted piece of direct mail from Image, RW Randall, the last brewery in Guernsey, approached us to help them gain awareness for its extensive wine list. Although Randalls was already well respected across the Channel Islands for its beer, the company had recieved much less recognition for its wine imports.

We set out a plan of action, that would see us liaise with Champagne houses, wine merchants and worldwide importers to bring together the information and images needed to create Randalls’ first professionally produced wine list in 50 years.

With this in mind we chose to design a wine list that matched their new brand, bringing together the warmth of the past with a fresh and informative brochure that put Randalls on the lips of every restaurant manager and hotel sommelier in Guernsey.