While Jersey is widely well regarded as a tourist destination, the successful marketing of the island’s tourism industry has had less desirable consequences for those trying to promote Jersey as a place to do business.

Jersey Finance was faced with a perceptual problem. Keen to address the ‘small island - small thinking’ issue, they tasked us with raising the profile of the island as a finance centre with world-class capability.

Our top-line thought for the campaign was ‘Jersey - what do you see? Take a look from a different perspective’. To illustrate the confidence that global brands place in Jersey we developed montages featuring photography of the island’s financial district with its city-style architecture. Advertising, brochures and conference support material were produced to carry this message to audiences around the world.