When asked to rebrand the Jersey Arts Centre we were keen to do justice to its place in the community and the high regard with which it is held. We also wanted to reflect something of its dual role as a place to be entertained and a place to learn.

With this in mind and conscious that any rebrand would be widely scrutinised, we developed a contemporary identity based on two interacting blocks of colour which represent JAC’s unique educational/entertainment role. A colour palette of bold colours was also developed to introduce vibrancy to printed promotional material.